Organizers of Shaq’s Fun House, held annually around each Super Bowl weekend, say tickets are selling 30% faster than in the previous two years, and more than a dozen corporate sponsors have signed up to be part of the festivities. “I think it’s going to be a big weekend.” “It feels like weekend after weekend the numbers are ticking up again,” said Todd Barnes, general manager of the trendy eatery frequented by Hollywood A-listers.
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Other events scheduled around the big game include a domino tournament, a cigar party, a cannabis tour, comedy shows and several watch parties, including a bash at the Abbey Food and Bar in West Hollywood that will have drink specials served by waiters dressed as referees. “In general, these numbers are vastly overestimated,” Agha said.Īnd the swiftness of COVID-19 outbreaks is only complicating the ability to make an accurate forecast. Blige, Kendrick Lamar and Eminem are featured in a new trailer for the 2022 Super Bowl halftime show.Įconomic forecasts for such mega-events can be dubious in methodology and are notoriously overhyped, some experts say, acting more as a marketing tool for the events and their host cities than a true analysis of the business and tourism spending that is likely to take place. Dre assembles a hip-hop dream team for Super Bowl halftime show Nola Agha, a professor of sports management at the University of San Francisco, estimates the economic effect from this year’s Super Bowl will be closer to $47 million. Heller, who co-authored a 2020 study on Super Bowl spending in the Journal of Sports Economics, said the economic impact of these kinds of sporting events is typically a tenth of what such studies forecast: “Anyone with common sense is going to say it’s going to be less.” “Ridiculous” is how Lauren Heller, an associate economics professor at the Campbell School of Business at Berry College in Georgia, describes the total benefits number. As much as $22 million in taxes will flow into local and state coffers. Weinstein’s so-called economic impact study projects the Super Bowl will generate up to $477.5 million in benefits, coming from an estimated 150,000 out-of-town visitors who are expected to spend up to $350 per night on hotel rooms and $300 per day on other things. In Hollywood, rooms at the Dream Hollywood hotel are going for about four times the region’s average nightly rate of $445. Like most major hotels in downtown Los Angeles, the Intercontinental Hotel and the JW Marriott are fully booked for the weekend.
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But with the Omicron variant still circulating and live events trickling back after long shutdowns, are Super Bowl fans ready to party and spend in L.A.? It cited “the explosion of Omicron and its pervasive, evolving impacts,” showing how hard it has become for organizers and businesses to plan for COVID contingencies.īig sports events are typically a windfall for the cities that host them, with hotels and local businesses preparing for months in advance to host hordes of tourists and coming up with creative ways to capture their dollars. itself has canceled all of its activities for the Super Bowl, including its Friday night VIP party and a separate fundraiser and art auction. promises an afternoon “where fashion, football and philanthropy collide.”īut the NFL Players Assn. In Santa Monica, a fashion show at an outdoor mall put on by Off the Field Players’ Wives Assn. Circus performers, carnival games and rapper Lil Wayne will descend on the Shrine Auditorium in downtown Los Angeles as part of a Super Bowl weekend celebration hosted by former NBA center Shaquille O’Neal.